Copy

Copy is an advertising term which refers to the words in an advertisment, such as the spoken sections in a voiceover demo or the printed text in an advertisement.

Copy is generally written by copywriters. A copywriting portfolio should contain scripts on on-air work, as well as audio samples in the case of a web portfolio, as well as examples of any print advertisements.

Many copywriters also use blogs as a part of their web portfolio, since a blog can successfully show a writer's style, persuasiveness and, in some cases, readership.